The challenge: launch TAZO’s first line of Regenerative Organic teas with a fully integrated campaign that could clearly connect everyday tea rituals to real environmental impact. The goal was to engage premium tea drinkers by making regenerative agriculture tangible, emotional, and memorable, moving beyond sustainability claims to show how each sip actively supports ecosystems, wildlife, and farming communities. The brief called for a 360° creative platform spanning OOH, print, film, social, audio, and digital.

My creative approach centered on visually and narratively linking each tea blend to endangered species from the regions where the teas are grown, creating identifiable “faces” for regenerative choices and reinforcing TAZO’s role as a bridge between people, nature, and a regenerative future.

This campaign was the final assignment for the Creative Advertising course by Leo Burnett’s Yi Ma & Ryan Brown at ELVTR.