On location campaign created for Adidas in support of the Mexican National Team during the FIFA World Cup.
The project delivered a series of high impact images across print, OOH and digital platforms, blending on field intensity with the emotional energy of fans.

Shot in Mexico City, the production involved the national team, 30 actors and over 200 extras. I oversaw the entire process end to end, including art direction, casting, location logistics and on set execution, working closely with the agency and brand teams to translate match day passion into cinematic, story driven visuals.